Operations first.
AI second.

Operational Analysts. AI Specialists.

Everyone’s diving head first into AI automation as if they would hire a new employee and just tell them to get some work done without thinking out their actual role and training them properly.

Check Your Workflow — Free See the 5 Most Common Mistakes

Trusted by marketing leaders who want operational clarity before automation.

The Two Sides of AI Automation

When it’s done right, AI transforms businesses. When it’s rushed, it drains them.

When it works ↓

Greg Brockman sharing research: startups using AI had 1.9x higher revenue and needed 39% less capital

Field experiment on 515 startups shows AI done right delivers measurable results — but only when integrated into clear operational workflows.

Read the full paper →

When it doesn’t ↓

01

The chatbot nobody wanted

You buy a slick chatbot demo. Your customers still want humans — and now you’re fixing bot replies full-time.

02

The content loop to nowhere

An n8n workflow pumps out dozens of posts daily. Engagement soars but revenue stays flat — it’s optimising for likes, not sales.

03

Brand identity, dissolved

AI generates hundreds of campaign visuals overnight. None match your brand — your audience scrolls past.

04

Avatar videos, zero views

You automate a full video pipeline with AI voices and avatars. Your audience only watches real people.

05

The loop that optimises for nothing

Your AI keeps learning and posting on autopilot. It’s optimising for activity, not the metrics that actually grow your business.

How We Work

We don't start with the technology. We start with your business.

01

Map

We visualise your current marketing workflow from start to finish — every step, every handoff, every bottleneck.

02

Analyse

We find where the real friction is — not just where it's "cool" to use AI. Data-driven, not hype-driven.

03

Recommend

AI, RPA, or nothing at all — we recommend what actually saves you money, even if that means doing less.

Try the Free Workflow Audit

Takes 5 minutes. No sign-up required.

What the Industry Is Saying

Business leaders across every sector are learning the same lesson: understand your operations before you automate them.

“It’s so easy with any new technology, especially one getting the attention of AI, to just lead with the tech first.”

Erik Brown AI & Emerging Tech Lead, West Monroe

“AI is everywhere except in the incoming macroeconomic data. Today, you don’t see AI in the employment data, productivity data, or inflation data.”

Torsten Slok Chief Economist, Apollo

“I don’t think we should belittle 0.5% in 10 years. But it’s just disappointing relative to the promises that people in the industry are making.”

Daron Acemoglu Nobel Laureate & Economist, MIT

These are independent industry voices — not Audit for AI customers. Yet.

42% of companies scrapped the majority of their AI initiatives in 2025
90% of firms reported AI had no impact on employment or productivity
5% of AI projects actually succeeded — all targeted one specific bottleneck

Sources: Fortune, MIT, Reworked (2025–2026)

Frequently Asked Questions

Why does a discovery call cost £400?

Because it’s not a sales call — it’s a structured operational discovery session. We spend the time understanding how your business actually runs: your workflows, your team structure, your bottlenecks, and the tedious processes that slow everything down. That depth of understanding is what makes any future work worth doing.

What happens on the discovery call?

We listen. You walk us through your day-to-day operations — what workflows you run, who’s involved, where the bottlenecks are, and which processes feel tedious or repetitive. We then determine whether a full operational audit would benefit you. No promises, no recommendations on the call — just a thorough understanding of how your business actually works.

Do you sell AI tools or software?

No. We do not sell tools, licences, or subscriptions. We sell clarity. Our only product is the operational analysis itself. If we recommend a tool, it’s because it genuinely fits — and we have no financial incentive to push one over another.

What if AI isn’t right for my business?

Then we’ll tell you. That’s the whole point of an operations-first approach. Sometimes the best recommendation is to fix a broken handoff, hire a part-time coordinator, or simply stop doing something. We’d rather save you £10,000 on a tool you don’t need than sell you one.

How long does the full audit take?

The discovery call is 60–90 minutes. If you want a deeper engagement after that, a full operational audit typically takes 1–2 weeks depending on the number of workflows. The discovery call gives us the foundation to scope that work properly.

What do I get at the end?

From the discovery call, you get an honest conversation about your operations and whether a full audit would be worthwhile. If you proceed to a full audit, that’s where the detailed analysis and recommendations happen. The discovery call itself is about listening and understanding — nothing more, nothing less.

Can I try the audit myself first?

Yes — our free self-service workflow audit lets you map your workflows, score friction, and get a readiness percentage in about 5 minutes. It’s a great starting point before booking a call.

Who is this for?

Marketing leaders and business owners who are being told to “adopt AI” but want to make sure the investment actually fits their operations. If you’re spending money on tools that aren’t delivering, or you’re about to — we can help you avoid that.

Ready to stop guessing?

Book your £400 discovery call. We’ll dig into your operations, understand your workflows, and determine whether AI is the right move — before anything gets built.

Only 8 slots available each month. Spaces are limited.

↓ Download: AI Automation Pros & Cons (PDF)